I remember a couple of years ago 2 guys at our Summerball in Bournemouth dressed up as Facebook. That was a great idea for a fancy dress, I never thought that it could be transferred to a campaign. (Apologies for the drunken photo of me)
Diesel has created a social event called Facepark, a live event where thousands turned up to create an analog version of Facebook, simulating pretty much everything you can do on Facebook in a physical format, starting with every guest receiving a profile cut-out on arrival that would become your analog wall for the day! Very very cool!
Text to a number. Wait for 20 minutes or thereabouts. Watch a bunch of busy bees change letters so as to broadcast your text. Celebrate having the biggest mother of a text message. Propose to your girlfriend while you’re at it. Tell your boss you think he is a bastard. Promise to not whine like a woman butch again.
Thai artist Wit Pimkanchanapong presented The World’s Slowest SMS Billboard over the weekend at The Night Festival in Singapore curated by TheatreWorks’ Ong Keng Sen. We need more festivals like these in Singapore. For once, I felt culture in this country.
To engage its consumers, Diesel has created an interactive campaign inviting people to share their more stupid photos. Then photos were projected in the street.
Unilever, the world’s biggest ice cream manufacturer, is running the world’s first smile-activated vending machine, bringing the Share Happy concept to new levels of augmented reality. An entertaining “attractor screen” playfully immerses a passerby into the world of augmented reality, Wall’s-style. Once drawn closer to the machine, the person is prompted for a big smile and the ‘smile-o-meter’ measures his or her grin. A photo is then taken and with permission uploaded onto Facebook. The consumer can pick out his or her free ice cream by using the touch-screen interface on the vending machine. Facial recognition technology is used to track if a person is smiling. The smile-o-meter uses captures and measures a person’s smile to let a person know how happy he or she is. 3G technology is used to enable uploading and sharing of smiles via social media with the user’s permission.
Amazing interactive installation, I want to know when it is coming to the UK!
This is a fun like experiment created by Unit9, Wi-Fi HTML 5 powered digital installation that syncs a HTML 5 drawing app optimised for your mobile phone to their live digital windows allowing you to draw anything you like in real time from your mobile and then have it explode (fireworks style) at a touch of the screen, all connected via a strong Wi-Fi signal. Just remember this isn’t an iPhone app, it’s a pure HTML 5 powered browser experience… So who thinks we’ll be seeing more of this?
The Be Yourself website, www.beyourselfmovement.com, features a cityscape dotted with blank billboards and advert spaces for visitors to decorate or grafitti as they please, with the resulting banners going live on a network of sites. encouraging fans and all people to be express themselves freely, and therefore to Be Yourself
The brand’s manifesto states, “We believe it’s much better to live life in the way one wants rather than fitting into someone else’s model. [...] We believe in freedom of expression, constructive criticism and the democracy of communication. Essentially, it would be better if people could feel themselves, without the need to be compared to false idols.”
You can build just about any app you can imagine with App Inventor.
Google has released a free app-maker, a drag-and-drop WYSIWYG tool that allows even cat owners to build their own mobile applications.
To use App Inventor, you do not need to be a developer. App Inventor requires NO programming knowledge. This is because instead of writing code, you visually design the way the app looks and use blocks to specify the app’s behavior.
Check out this video, it will explain all…
Well done again Google, you have single handedly opened up the app industry…
This past weekend, Calvin Klein Jeans replaced three of its billboards — two in downtown New York and one on Sunset Boulevard in LA.
Passersby can use their smartphones to snap a picture, which will pull up an exclusive, 40-second commercial, after the commercial plays, viewers can then share the code with their Facebookand Twitter friends.
I think we are going to see a lot more of this in the coming months…
Saw one of my friends using this today and thought that it was a fantastic resource. Simple, instant feedback on your designs. Five second tests help you easily identify the most prominent elements of your user interfaces, and also the least prominent!
Swedish pop star Robyn has a quirky new album and a clever interactive video for the song “Don’t fucking tell me what to do”.
The video is written entirely in code, and feeds in content from fans via Twitter. The beginning of the video features words from the song, in which Robyn sings about the various vices that are killing her. In the second half of the song, the website feeds in tweets from fans stating the things that are killing them, with their name credited at the bottom of the webpage. Oh, and it is in 3D too! via Creative Review & Blogilvy
Really nice idea and I even like the song. Cant watch the video for too long though, feel like I am going to pass out! I wonder what television spot will look like?
