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http://apps.facebook.com/jackass-profile-uk/profile.php
Saw this a few days back but have only just got around to posting it.
As you may (or may not) know Jackass is back on the big screen but this time in 3D. To promote this they have all clubbed together to take over your Facebook page. Reminisent of the Expendables promotion earlier this year, but hey still pretty nice.
http://www.youtube.com/user/iloveads
The YouTube Ad of the Year is a new award to find the most creative and entertaining ads from the last 18 months. The winner will be chosen by a panel of marketing experts together with the general public, making this a unique award.
I will be watching this closely to find out the 28 shortlisted ads…
http://www.facebook.com/skittles.uk?v=app_108316979233752
Skittles
Real time engagement is huge at the moment (following Old Spice’s success) and Skittles are the latest to try their hand at it.
Simple idea…
1. Tell them what’s on your mind.
2. The awesome Skittles Call Centre will create a movie of it
3. The movie is delivered to your wall.
So VERY similar to the Old Spice ‘the man your man could smell like’ campaign. The only saving gracing I feel is that the user bases are extremely different. With Skittles being aimed at kids they may not have witnessed the Old Spice brilliance…
Not quite the same reaction…
Nice idea but lacking the wit, humor and integrity of its predecessor.
https://www.wallaceandgromitstamps.com/index.php
Ever wanted to create your very own Wallace and Gromit character, well now you can. The Royal Mail has just launched a major digital campaign dedicated to its Wallace and Gromit Christmas stamps. The ‘create yourself’ tools allows users to construct a character in the notorious clay style.
Once a user has finished their character they are sent an email containing a link to a high-resolution image. The character can then be shared across social networks from the site.
Here’s my attempt…
Good fun. I wish you could actually use it as a stamp though…
I thought I would write a blog post about interesting takes on CV’s. I have seen a couple of innovative solutions to stand out from the crowd recently and thought I would share them with you, you may have seen more…if so I would love to see them.
1. The world’s first Augmented Reality CV
Pretty gimmicky, but a very clever way to distinguish yourself.
2. Graeme Anthony C.V.I.V (YouTube CV)
Using YouTube annotations Graeme has made a very unique and eye catching online CV.With almost 39,000 hits to date the ploy seems to have been effective.
3. Ed Hamilton – Copywriter – The Google Maps CV
Ed Hamilton created an online CV in Google Maps, and pinpointed the areas associated to him. He states: “This is my CV on Google Maps.I’ve been working as an advertising copywriter and digital creative since 2003. Feel free to have a look around by clicking on the links below. You’ll find everything you’d expect from any other CV, including contact details, education, experience and interests. And of course, if you’d like a personal guide or to see some examples of my work, just drop me a line at ed.copy@googlemail.com”
I love this approach, I am sure many have gone on to replicate.
And how NOT to do it…
Impossible Is Nothing (video résumé) Aleksey Vayner
http://www.sportpost.com/video/view/Impossible+Is+Nothing+video+rsum+Aleksey+Vayner
In October 2006, Yale University student Aleksey Vayner applied for a job with UBS AG. Amused by Vayner’s video, an unknown member of UBS staff emailed his application (video resume – screenshot above) to other investment banks. It was soon posted on various blogs, then YouTube, from where it became an immense viral Internet phenomenon. Make sure you watch it fully…it is actually brilliant.
Simple yet effective idea, thats just in time for the release of ‘The Social Network’ movie aka ‘The Facebook Movie’. Create a large poster of all your friends profile pictures with a few simple clicks…I like the way new media is transferring over to old…
Facebook friend poster
Would also be interesting to see in a few years time how many people are still your facebook friends, and how many you can recognise.
http://www.facebook.com/CoronaLight
Corona Light has a Facebook fans pages, much like any other brand…however unlike other brands they are something rather canny. Corona Light is going to feature some of its Facebook page’s fans on one of the most renowned ad space in the U.S., on the 40-foot-tall digital billboard on New York City’s Times Square. Thus harnessing the power of Facebook liking with a simple outcome. As I am writing this post the brand has 48,000 fans on the social networking site, expect this to go up in the coming weeks…with the public displayed in NYC from November 8 to December 5.
Look out for me New York…
http://www.youtube.com/user/frenchconnection
I have been meaning to write a post on this for way too long. This is apparently the world’s first YouTube store. It is an extremely clever way of taking the current trend around video based fashion tips and stylists, then seamlessly integrating the shopping experience around it through YouTube’s annotation feature.
Each video shows you how each outfit looks on a model, along with annotations on each item that directs you to product pages on the French Connection Online Store.
Being the first brand to do this means that French Connection will have a great deal of exposure, plus have people like me writing about it 
