Carlsberg have done some pretty awesome adverts in the past few years, and to keep that theme running, they have come up with this, Probably the best ad in the world. Find the advert in a publication, rip it out, with a few choice folds it will act as a bottle opener. I would love to see this in in UK…
Alternatively print out the ad here and try for yourself.
Ever wondered where your waste goes when you flush your toilet. Now you can find out this the Flushtracker from Domestos.
Simply type in your postcode and time your toilet was flush and the site tracks the current location using real time data in Google Maps.
Comissioned to raise awareness of National Toilet Day, the site tracks exact position, speed and distance travelled as it navigates the length of Britain’s sewage system.
The point is to amaze you with the huge sewage systems that take care of our sanitation, and thus hit home the message that 2.6 billion people have no such system, meaning their waste goes nowhere causing disease.
So the much anticipated second series of Misfits is soon to be gracing our screens, and what better way to highlight this than little a quirky viral campaign. Nothing groundbreaking but a fun video to share with your friends.
I love this video from Berg London and Dentsu, it has really got me thinking…how and where would I want to interact with my social media? Having written my dissertation on the ever more penetrative and invasive nature of advertising, this video has reinforced the direction in which I feel the social media world is heading.
YouTube Play aims to discover and showcase the most exceptional talent working in the ever-expanding realm of online video. Developed by YouTube and the Guggenheim Museum in collaboration with HP, YouTube Play hopes to attract innovative, original, and surprising videos from around the world, regardless of genre, technique, background, or budget. This global online initiative is not a search for what’s “now,” but a search for what’s next.
I thought I would write a blog post about interesting takes on CV’s. I have seen a couple of innovative solutions to stand out from the crowd recently and thought I would share them with you, you may have seen more…if so I would love to see them.
1. The world’s first Augmented Reality CV
Pretty gimmicky, but a very clever way to distinguish yourself.
2. Graeme Anthony C.V.I.V (YouTube CV)
Using YouTube annotations Graeme has made a very unique and eye catching online CV.With almost 39,000 hits to date the ploy seems to have been effective.
Ed Hamilton created an online CV in Google Maps, and pinpointed the areas associated to him. He states: “This is my CV on Google Maps.I’ve been working as an advertising copywriter and digital creative since 2003. Feel free to have a look around by clicking on the links below. You’ll find everything you’d expect from any other CV, including contact details, education, experience and interests. And of course, if you’d like a personal guide or to see some examples of my work, just drop me a line at ed.copy@googlemail.com”
I love this approach, I am sure many have gone on to replicate.
And how NOT to do it…
Impossible Is Nothing (video résumé) Aleksey Vayner
In October 2006, Yale University student Aleksey Vayner applied for a job with UBS AG. Amused by Vayner’s video, an unknown member of UBS staff emailed his application (video resume – screenshot above) to other investment banks. It was soon posted on various blogs, then YouTube, from where it became an immense viral Internet phenomenon. Make sure you watch it fully…it is actually brilliant.
Corona Light has a Facebook fans pages, much like any other brand…however unlike other brands they are something rather canny. Corona Light is going to feature some of its Facebook page’s fans on one of the most renowned ad space in the U.S., on the 40-foot-tall digital billboard on New York City’s Times Square. Thus harnessing the power of Facebook liking with a simple outcome. As I am writing this post the brand has 48,000 fans on the social networking site, expect this to go up in the coming weeks…with the public displayed in NYC from November 8 to December 5.
I have been meaning to write a post on this for way too long. This is apparently the world’s first YouTube store. It is an extremely clever way of taking the current trend around video based fashion tips and stylists, then seamlessly integrating the shopping experience around it through YouTube’s annotation feature.
Each video shows you how each outfit looks on a model, along with annotations on each item that directs you to product pages on the French Connection Online Store.
Being the first brand to do this means that French Connection will have a great deal of exposure, plus have people like me writing about it