Text to a number. Wait for 20 minutes or thereabouts. Watch a bunch of busy bees change letters so as to broadcast your text. Celebrate having the biggest mother of a text message. Propose to your girlfriend while you’re at it. Tell your boss you think he is a bastard. Promise to not whine like a woman butch again.
Thai artist Wit Pimkanchanapong presented The World’s Slowest SMS Billboard over the weekend at The Night Festival in Singapore curated by TheatreWorks’ Ong Keng Sen. We need more festivals like these in Singapore. For once, I felt culture in this country.
To engage its consumers, Diesel has created an interactive campaign inviting people to share their more stupid photos. Then photos were projected in the street.
To celebrate the Spanish International Friendship Day, Ogilvy Argentina created a huge Coca-Cola vending machine. Consumers have to work together in order to pay for the drink. They then obtain a free second bottle. Really nice idea.
Unilever, the world’s biggest ice cream manufacturer, is running the world’s first smile-activated vending machine, bringing the Share Happy concept to new levels of augmented reality. An entertaining “attractor screen” playfully immerses a passerby into the world of augmented reality, Wall’s-style. Once drawn closer to the machine, the person is prompted for a big smile and the ‘smile-o-meter’ measures his or her grin. A photo is then taken and with permission uploaded onto Facebook. The consumer can pick out his or her free ice cream by using the touch-screen interface on the vending machine. Facial recognition technology is used to track if a person is smiling. The smile-o-meter uses captures and measures a person’s smile to let a person know how happy he or she is. 3G technology is used to enable uploading and sharing of smiles via social media with the user’s permission.
Amazing interactive installation, I want to know when it is coming to the UK!
The Cheeky, a Vancouver design company, is taking a stand against monotonous travel with Suitcase Stickers. Designed to stick to anything, they will draw attention to your bag making it easily identifiable and sure to make you some new friends.
This is a fun like experiment created by Unit9, Wi-Fi HTML 5 powered digital installation that syncs a HTML 5 drawing app optimised for your mobile phone to their live digital windows allowing you to draw anything you like in real time from your mobile and then have it explode (fireworks style) at a touch of the screen, all connected via a strong Wi-Fi signal. Just remember this isn’t an iPhone app, it’s a pure HTML 5 powered browser experience… So who thinks we’ll be seeing more of this?
YouTube is calling on film makers to collaborate in creating the world’s largest user-generated film. The Life In A Day project challenges YouTube members to capture a moment of their lives on film, shot on July 24th 2010. The most compelling, exciting, unusual and distinctive footage submitted will be edited into a documentary helmed by director Kevin Macdonald (Touching the Void and The Last King of Scotland) and executive producer by Ridley Scott. The finished product will premiere at the Sundance Festival in 2011.
If your video is included in the final film, you’ll be credited as a co-director and may be one of 20 contributors selected to attend the film’s world premiere at the 2011 Sundance Film Festival.
This great idea from UNICEF is the latest in a series of creative ideas for water, of all things. This example saw dirty water vending machines being installed in New York. Nice guerrilla marketing campaign…
This past weekend, Calvin Klein Jeans replaced three of its billboards — two in downtown New York and one on Sunset Boulevard in LA.
Passersby can use their smartphones to snap a picture, which will pull up an exclusive, 40-second commercial, after the commercial plays, viewers can then share the code with their Facebookand Twitter friends.
I think we are going to see a lot more of this in the coming months…
