cool » Tom Gooday

Thanks for the Facebook like – Corona Light

http://www.facebook.com/CoronaLight

Corona Light has a Facebook fans pages, much like any other brand…however unlike other brands they are something rather canny. Corona Light is going to feature some of its Facebook page’s fans on one of the most renowned ad space in the U.S., on the 40-foot-tall digital billboard on New York City’s Times Square. Thus harnessing the power of Facebook liking with a simple outcome. As I am writing this post the brand has 48,000 fans on the social networking site, expect this to go up in the coming weeks…with the public displayed in NYC from November 8 to December 5.

Look out for me New York…

ING Direct Human Billboards

I like this stunt by ING Direct in Italy, using real people for their billboards.

Research showed that growth in their online banking business depended largely on their clients’ word of mouth referrals. Human interactive billboards, on walls, buses and specially built stands, featured real clients holding the iconic pumpkin, engaging in dialogue with potential clients passing by.

Orange singing tweetagrams

http://thefeed.orange.co.uk/

Got a friend who needs cheering up? Or maybe you just want to tell them that you love them/miss them/really like their new haircut…

Well, why not say it with a singing tweetagram! Here’s how it works..

You tweet your messages adding #singingtweetagrams from now until Thursday
We pick the best ones as they come in, and send them straight to the studio
The Rockabellas turn them into lovely little songs within a few hours
We’ll let you know when your tweet is ready so you can come here and send it!

So, what will you say in your singing tweetagram?

Fantastic idea, along the same lines as the Old Spice campaign. Well done Orange!

YouTube Time Machine

http://yttm.tv/

YouTube Time Machine

This is a cool idea, one of those things I think I should have thought of myself.

Use the slider to alter the year, the site then delivers a YouTube video from that year. Genius.

Google Goggles

Okay so today saw the launch of Google Goggles on the iPhone. Searching with Google on your iPhone can be an eye-opening experience. Now your phone’s camera can even help to find out more about the world around you…

Google Mobile App with Google Goggles is now available in the Apple App Store. Just search for “Google Mobile App” and download the latest version – it’s free. It will gradually be appearing in all App Stores around the world starting from today.

Simply take a picture of an object and Google Goggles will give you more info about the image. Alternatively speak into your phone and the app will delivery the relevant content for you. This is going to revolutionise the way in which we search for content

My housemate Charlie says, “It’s ledge”.

Facebook Status “I like it on ….”

Many of my girl friends on Facebook have been posting status’ like so…

For those with dirty minds, this might come as a disappointed to find out that the “I Like It on Facebook” and other “I Like It” status updates of many women around the world are not actually about “sex” but is actually an advocacy campaign for breast cancer awareness. I was one such person who was intrigued enough to research…These women are actually answering the question, “Where do you like to put your purse?”, an excellent campaign for a very worthy cause.

ING Direct Human Billboards

Mini guerrilla marketing stunt

Breast Cancer Foundation –

Schweppes beach stunt advertising

Me in other spaces

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Me in other spaces

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