Saw this on digitalbuzzblog.com the other day and thought that I had to blog about this. Great use of mobile and the almost now ubiquitous banner ad. AlmapBBDO in Brazil have however managed to breathe live into this medium. Type in your mobile number on the site and within seconds your receive flight details and your phone becomes a remote control for the on screen aeroplane. The advert finishes by reminding customers that flying is easier when you check-in via your mobile phone.
http://www.probablythebestadintheworld.be/
Carlsberg have done some pretty awesome adverts in the past few years, and to keep that theme running, they have come up with this, Probably the best ad in the world. Find the advert in a publication, rip it out, with a few choice folds it will act as a bottle opener. I would love to see this in in UK…
Alternatively print out the ad here and try for yourself.
Ever wondered where your waste goes when you flush your toilet. Now you can find out this the Flushtracker from Domestos.
Simply type in your postcode and time your toilet was flush and the site tracks the current location using real time data in Google Maps.
Comissioned to raise awareness of National Toilet Day, the site tracks exact position, speed and distance travelled as it navigates the length of Britain’s sewage system.
The point is to amaze you with the huge sewage systems that take care of our sanitation, and thus hit home the message that 2.6 billion people have no such system, meaning their waste goes nowhere causing disease.
Help the M&M’s gang locate Red in the City of Toronto inside Google Street. To help with the search, the M&M’s characters will seed clues to Red’s whereabouts on various social media channels, including Facebook, where the brand has just launched a new M&M’s Canada fan page, I bet they have a few more fans now?
http://www.youtube.com/wariolandshakeit2008
This is a couple of years old now but thought it was worthy of a post. This even pre-dates the Expendables takeover…could even be the first (feel free to correct me).
Nice promotion for the Warioland Shake It game…very apt.
via @adamanddan
http://apps.facebook.com/jackass-profile-uk/profile.php
Saw this a few days back but have only just got around to posting it.
As you may (or may not) know Jackass is back on the big screen but this time in 3D. To promote this they have all clubbed together to take over your Facebook page. Reminisent of the Expendables promotion earlier this year, but hey still pretty nice.
I love this video from Berg London and Dentsu, it has really got me thinking…how and where would I want to interact with my social media? Having written my dissertation on the ever more penetrative and invasive nature of advertising, this video has reinforced the direction in which I feel the social media world is heading.
https://www.wallaceandgromitstamps.com/index.php
Ever wanted to create your very own Wallace and Gromit character, well now you can. The Royal Mail has just launched a major digital campaign dedicated to its Wallace and Gromit Christmas stamps. The ‘create yourself’ tools allows users to construct a character in the notorious clay style.
Once a user has finished their character they are sent an email containing a link to a high-resolution image. The character can then be shared across social networks from the site.
Here’s my attempt…
Good fun. I wish you could actually use it as a stamp though…
A couple of cool billboards I have seen recently…
The first interactive water cooler billboard
Interactive IKEA cupboard showcase
The billboard that encompasses other billbaords
YouTube Play aims to discover and showcase the most exceptional talent working in the ever-expanding realm of online video. Developed by YouTube and the Guggenheim Museum in collaboration with HP, YouTube Play hopes to attract innovative, original, and surprising videos from around the world, regardless of genre, technique, background, or budget. This global online initiative is not a search for what’s “now,” but a search for what’s next.
Me in other spaces
Tweets
at 02/08/2012RT @mattnortham: likewise, bmth media types who are interested in jobs in the future should seek out these posters and then attend.. htt ...view tweetat 02/07/2012Clever - McDonald’s new advert is actually illegal to remove http://t.co/OU8cEuNN via @rennie_cview tweetBlogged off…
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