campaign » Tom Gooday

ING Direct Human Billboards

I like this stunt by ING Direct in Italy, using real people for their billboards.

Research showed that growth in their online banking business depended largely on their clients’ word of mouth referrals. Human interactive billboards, on walls, buses and specially built stands, featured real clients holding the iconic pumpkin, engaging in dialogue with potential clients passing by.

Orange singing tweetagrams

http://thefeed.orange.co.uk/

Got a friend who needs cheering up? Or maybe you just want to tell them that you love them/miss them/really like their new haircut…

Well, why not say it with a singing tweetagram! Here’s how it works..

You tweet your messages adding #singingtweetagrams from now until Thursday
We pick the best ones as they come in, and send them straight to the studio
The Rockabellas turn them into lovely little songs within a few hours
We’ll let you know when your tweet is ready so you can come here and send it!

So, what will you say in your singing tweetagram?

Fantastic idea, along the same lines as the Old Spice campaign. Well done Orange!

Mini guerrilla marketing stunt

Awesome guerrilla marketing stunt for the new Mini Cooper Clubman. I don’t like the car, but I love the stunt!

(via @thecoolhunter)

Breast Cancer Foundation –

Are you obsessed with the right things?

The Last Exorcism – BEST OF Chatroulette reactions

Chatroulette is still being used as a marketing tool, and this is a nice example, some priceless reactions.

Nike Spain: The Future Has Been Written

Golden Grant – Golden Grahams

http://goldengrant.com/

Golden Grahams was a popular kids’ cereal in the 80’s. With no cereal advertising targeting young adults, they wanted to reconnect the grown-up target with their beloved childhood cereal. To lighten the mood for “Generation Unemployed,” Golden Grahams created a cathartic online home for them to share their ridiculous job search stories. 1000 people won the Golden Grant stimulus package: 12 boxes of Golden Grahams. They also animated the funniest stories, fueling job searches with laughter AND sustenance. In just 3 months of the promotion with 0 paid media, Golden Grahams has gained 15k friends, followers, and subscribers on social networks, where previously it had no official presence or fanbase. The sweepstakes earned the brand 150k site visits with an average of more than 4 minute spent on site, 2.5 million video views, and 25k entries. It generated buzz within our target audience, earning more than 7k social media mentions with brand and campaign sentiment being 99% positive.

(via http://mccannny.com/Golden%20Grant/ watch the video for more info)

Here are a couple of my favourites animation that have come from the campaign…

[youtube=http://www.youtube.com/watch?v=q5XQ0AswerM&hl=en_US&fs=1&]

[youtube=http://www.youtube.com/watch?v=0LwIAAfhWrY&hl=en_US&fs=1&]

[youtube=http://www.youtube.com/watch?v=59QxXzoWEI4&hl=en_US&fs=1&]

ING Direct Human Billboards

Mini guerrilla marketing stunt

Breast Cancer Foundation –

Nike Spain: The Future Has Been Written

Golden Grant – Golden Grahams

Me in other spaces

Tweets

Blogged off…

ING Direct Human Billboards

Orange singing tweetagrams

Mini guerrilla marketing stunt

Breast Cancer Foundation –

The Last Exorcism – BEST OF Chatroulette reactions

Nike Spain: The Future Has Been Written

Golden Grant – Golden Grahams

Me in other spaces

Tweets

Blogged off…

Tag Cloud…