Saw this on digitalbuzzblog.com the other day and thought that I had to blog about this. Great use of mobile and the almost now ubiquitous banner ad. AlmapBBDO in Brazil have however managed to breathe live into this medium. Type in your mobile number on the site and within seconds your receive flight details and your phone becomes a remote control for the on screen aeroplane. The advert finishes by reminding customers that flying is easier when you check-in via your mobile phone.
http://www.probablythebestadintheworld.be/
Carlsberg have done some pretty awesome adverts in the past few years, and to keep that theme running, they have come up with this, Probably the best ad in the world. Find the advert in a publication, rip it out, with a few choice folds it will act as a bottle opener. I would love to see this in in UK…
Alternatively print out the ad here and try for yourself.
This is a nice idea.
http://www.lifescoreboard.com/
Puma Life Scoreboard
Real time score charts that you can personalise. Good to see Mac is outdoing its lesser rival 
I could see this spreading virally splashed across Facebook no doubt. Nice branded content for Puma.
Fun little microsite by Channel 4. Select different words and create your own unique sentence that is delivered by random celebs. Might even make it onto TV, fingers crossed.
Here’s my effort: http://twist.channel4.com/videos/video/4ce44755ae839
Ever wondered where your waste goes when you flush your toilet. Now you can find out this the Flushtracker from Domestos.
Simply type in your postcode and time your toilet was flush and the site tracks the current location using real time data in Google Maps.
Comissioned to raise awareness of National Toilet Day, the site tracks exact position, speed and distance travelled as it navigates the length of Britain’s sewage system.
The point is to amaze you with the huge sewage systems that take care of our sanitation, and thus hit home the message that 2.6 billion people have no such system, meaning their waste goes nowhere causing disease.
http://www.e4.com/misfits/mess-with-misfits/index.html
So the much anticipated second series of Misfits is soon to be gracing our screens, and what better way to highlight this than little a quirky viral campaign. Nothing groundbreaking but a fun video to share with your friends.
Help the M&M’s gang locate Red in the City of Toronto inside Google Street. To help with the search, the M&M’s characters will seed clues to Red’s whereabouts on various social media channels, including Facebook, where the brand has just launched a new M&M’s Canada fan page, I bet they have a few more fans now?
https://www.wallaceandgromitstamps.com/index.php
Ever wanted to create your very own Wallace and Gromit character, well now you can. The Royal Mail has just launched a major digital campaign dedicated to its Wallace and Gromit Christmas stamps. The ‘create yourself’ tools allows users to construct a character in the notorious clay style.
Once a user has finished their character they are sent an email containing a link to a high-resolution image. The character can then be shared across social networks from the site.
Here’s my attempt…
Good fun. I wish you could actually use it as a stamp though…
YouTube Play aims to discover and showcase the most exceptional talent working in the ever-expanding realm of online video. Developed by YouTube and the Guggenheim Museum in collaboration with HP, YouTube Play hopes to attract innovative, original, and surprising videos from around the world, regardless of genre, technique, background, or budget. This global online initiative is not a search for what’s “now,” but a search for what’s next.
http://www.facebook.com/CoronaLight
Corona Light has a Facebook fans pages, much like any other brand…however unlike other brands they are something rather canny. Corona Light is going to feature some of its Facebook page’s fans on one of the most renowned ad space in the U.S., on the 40-foot-tall digital billboard on New York City’s Times Square. Thus harnessing the power of Facebook liking with a simple outcome. As I am writing this post the brand has 48,000 fans on the social networking site, expect this to go up in the coming weeks…with the public displayed in NYC from November 8 to December 5.
Look out for me New York…
Me in other spaces
