Corona Light has a Facebook fans pages, much like any other brand…however unlike other brands they are something rather canny. Corona Light is going to feature some of its Facebook page’s fans on one of the most renowned ad space in the U.S., on the 40-foot-tall digital billboard on New York City’s Times Square. Thus harnessing the power of Facebook liking with a simple outcome. As I am writing this post the brand has 48,000 fans on the social networking site, expect this to go up in the coming weeks…with the public displayed in NYC from November 8 to December 5.
I like this stunt by ING Direct in Italy, using real people for their billboards.
Research showed that growth in their online banking business depended largely on their clients’ word of mouth referrals. Human interactive billboards, on walls, buses and specially built stands, featured real clients holding the iconic pumpkin, engaging in dialogue with potential clients passing by.
Text to a number. Wait for 20 minutes or thereabouts. Watch a bunch of busy bees change letters so as to broadcast your text. Celebrate having the biggest mother of a text message. Propose to your girlfriend while you’re at it. Tell your boss you think he is a bastard. Promise to not whine like a woman butch again.
Thai artist Wit Pimkanchanapong presented The World’s Slowest SMS Billboard over the weekend at The Night Festival in Singapore curated by TheatreWorks’ Ong Keng Sen. We need more festivals like these in Singapore. For once, I felt culture in this country.
To engage its consumers, Diesel has created an interactive campaign inviting people to share their more stupid photos. Then photos were projected in the street.
Saw this whilst in twitter and thought I had to blog about it.
Fantastic interactive billboard in Times Square. The billboard is for a little known fashion brand called Forever21 and they have caused quite a stir with this.
A model dressed in Forever21 clothes walks on and takes a virtual photo of the crowd (it also occasionally selects people, picking them up and throwing them into a Forever21 bag). Using spy-esk technology (that provides data on each person in the camera view), some serious computer power and a very HD video camera, the augmented reality software identifies and pulls out a person in real time to composite them into the interactions with the model taking the photo.
Very clever and something we are likely to see much more of in the coming years.