Unilever, the world’s biggest ice cream manufacturer, is running the world’s first smile-activated vending machine, bringing the Share Happy concept to new levels of augmented reality. An entertaining “attractor screen” playfully immerses a passerby into the world of augmented reality, Wall’s-style. Once drawn closer to the machine, the person is prompted for a big smile and the ‘smile-o-meter’ measures his or her grin. A photo is then taken and with permission uploaded onto Facebook. The consumer can pick out his or her free ice cream by using the touch-screen interface on the vending machine. Facial recognition technology is used to track if a person is smiling. The smile-o-meter uses captures and measures a person’s smile to let a person know how happy he or she is. 3G technology is used to enable uploading and sharing of smiles via social media with the user’s permission.
Amazing interactive installation, I want to know when it is coming to the UK!
The Cheeky, a Vancouver design company, is taking a stand against monotonous travel with Suitcase Stickers. Designed to stick to anything, they will draw attention to your bag making it easily identifiable and sure to make you some new friends.
This is a fun like experiment created by Unit9, Wi-Fi HTML 5 powered digital installation that syncs a HTML 5 drawing app optimised for your mobile phone to their live digital windows allowing you to draw anything you like in real time from your mobile and then have it explode (fireworks style) at a touch of the screen, all connected via a strong Wi-Fi signal. Just remember this isn’t an iPhone app, it’s a pure HTML 5 powered browser experience… So who thinks we’ll be seeing more of this?
The Be Yourself website, www.beyourselfmovement.com, features a cityscape dotted with blank billboards and advert spaces for visitors to decorate or grafitti as they please, with the resulting banners going live on a network of sites. encouraging fans and all people to be express themselves freely, and therefore to Be Yourself
The brand’s manifesto states, “We believe it’s much better to live life in the way one wants rather than fitting into someone else’s model. [...] We believe in freedom of expression, constructive criticism and the democracy of communication. Essentially, it would be better if people could feel themselves, without the need to be compared to false idols.”
Whats the best way to advertise a new extra fine pen? Draw tattoo’s on lego…im sold! I also read today that lego sales have rocketed since David Beckham’s confession last week that building lego would be his dream pastime if he wasn’t a footballer. I cant help but feel that he’d love these…I know I do.
This past weekend, Calvin Klein Jeans replaced three of its billboards — two in downtown New York and one on Sunset Boulevard in LA.
Passersby can use their smartphones to snap a picture, which will pull up an exclusive, 40-second commercial, after the commercial plays, viewers can then share the code with their Facebookand Twitter friends.
I think we are going to see a lot more of this in the coming months…
This is really cool campaign by Orange, they are aiming for the Guinness World Record for the ‘most people tagged in an online photo’ with this 1,300-megapixel picture captured at around 3.45pm on 23 June from Pyramid Stage @ this year Glastonbury Festival. I didn’t go but I kind of wish I had gone, just so I could tag myself in this!
Looks as if I am not the only one who likes this!
What really makes the site useful is the ability to filter the tags to show just your tagged Facebook friends, as undoubtedly you would have lost them at some point. It’s cool to also find out those of your friends you didn’t know were at Glasto!
Swedish pop star Robyn has a quirky new album and a clever interactive video for the song “Don’t fucking tell me what to do”.
The video is written entirely in code, and feeds in content from fans via Twitter. The beginning of the video features words from the song, in which Robyn sings about the various vices that are killing her. In the second half of the song, the website feeds in tweets from fans stating the things that are killing them, with their name credited at the bottom of the webpage. Oh, and it is in 3D too! via Creative Review & Blogilvy
Really nice idea and I even like the song. Cant watch the video for too long though, feel like I am going to pass out! I wonder what television spot will look like?
Golden Grahams was a popular kids’ cereal in the 80’s. With no cereal advertising targeting young adults, they wanted to reconnect the grown-up target with their beloved childhood cereal. To lighten the mood for “Generation Unemployed,” Golden Grahams created a cathartic online home for them to share their ridiculous job search stories. 1000 people won the Golden Grant stimulus package: 12 boxes of Golden Grahams. They also animated the funniest stories, fueling job searches with laughter AND sustenance. In just 3 months of the promotion with 0 paid media, Golden Grahams has gained 15k friends, followers, and subscribers on social networks, where previously it had no official presence or fanbase. The sweepstakes earned the brand 150k site visits with an average of more than 4 minute spent on site, 2.5 million video views, and 25k entries. It generated buzz within our target audience, earning more than 7k social media mentions with brand and campaign sentiment being 99% positive.
