Your mission starts here!
Objective: Help Steve get across the city to deliver his pizza without being KILLED by the zombies. Make it all the way and put yourself into the draw to win a years supply of Hell Pizza!!!
I saw this and thought it was a simple yet effective idea. The concept was to create a situation that would disrupt the daily flow of students on campuses and create a memorable experience. The objective was to brake the passiveness of the experience which students have come accustomed to, free product samples, and involve them in an interactive experience where they would become apart of the campaign itself.