Saw this on digitalbuzzblog.com the other day and thought that I had to blog about this. Great use of mobile and the almost now ubiquitous banner ad. AlmapBBDO in Brazil have however managed to breathe live into this medium. Type in your mobile number on the site and within seconds your receive flight details and your phone becomes a remote control for the on screen aeroplane. The advert finishes by reminding customers that flying is easier when you check-in via your mobile phone.
http://www.probablythebestadintheworld.be/
Carlsberg have done some pretty awesome adverts in the past few years, and to keep that theme running, they have come up with this, Probably the best ad in the world. Find the advert in a publication, rip it out, with a few choice folds it will act as a bottle opener. I would love to see this in in UK…
Alternatively print out the ad here and try for yourself.
Ever wondered where your waste goes when you flush your toilet. Now you can find out this the Flushtracker from Domestos.
Simply type in your postcode and time your toilet was flush and the site tracks the current location using real time data in Google Maps.
Comissioned to raise awareness of National Toilet Day, the site tracks exact position, speed and distance travelled as it navigates the length of Britain’s sewage system.
The point is to amaze you with the huge sewage systems that take care of our sanitation, and thus hit home the message that 2.6 billion people have no such system, meaning their waste goes nowhere causing disease.
http://www.e4.com/misfits/mess-with-misfits/index.html
So the much anticipated second series of Misfits is soon to be gracing our screens, and what better way to highlight this than little a quirky viral campaign. Nothing groundbreaking but a fun video to share with your friends.
Help the M&M’s gang locate Red in the City of Toronto inside Google Street. To help with the search, the M&M’s characters will seed clues to Red’s whereabouts on various social media channels, including Facebook, where the brand has just launched a new M&M’s Canada fan page, I bet they have a few more fans now?
http://www.youtube.com/wariolandshakeit2008
This is a couple of years old now but thought it was worthy of a post. This even pre-dates the Expendables takeover…could even be the first (feel free to correct me).
Nice promotion for the Warioland Shake It game…very apt.
Warioland
via @adamanddan
http://apps.facebook.com/jackass-profile-uk/profile.php
Saw this a few days back but have only just got around to posting it.
As you may (or may not) know Jackass is back on the big screen but this time in 3D. To promote this they have all clubbed together to take over your Facebook page. Reminisent of the Expendables promotion earlier this year, but hey still pretty nice.
http://www.youtube.com/user/iloveads
The YouTube Ad of the Year is a new award to find the most creative and entertaining ads from the last 18 months. The winner will be chosen by a panel of marketing experts together with the general public, making this a unique award.
I will be watching this closely to find out the 28 shortlisted ads…
http://www.facebook.com/skittles.uk?v=app_108316979233752
Skittles
Real time engagement is huge at the moment (following Old Spice’s success) and Skittles are the latest to try their hand at it.
Simple idea…
1. Tell them what’s on your mind.
2. The awesome Skittles Call Centre will create a movie of it
3. The movie is delivered to your wall.
So VERY similar to the Old Spice ‘the man your man could smell like’ campaign. The only saving gracing I feel is that the user bases are extremely different. With Skittles being aimed at kids they may not have witnessed the Old Spice brilliance…
Not quite the same reaction…
Nice idea but lacking the wit, humor and integrity of its predecessor.
Me in other spaces
