Saw this on digitalbuzzblog.com the other day and thought that I had to blog about this. Great use of mobile and the almost now ubiquitous banner ad. AlmapBBDO in Brazil have however managed to breathe live into this medium. Type in your mobile number on the site and within seconds your receive flight details and your phone becomes a remote control for the on screen aeroplane. The advert finishes by reminding customers that flying is easier when you check-in via your mobile phone.