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	<title>Tom Gooday &#124; Blog</title>
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	<link>http://www.tomgooday.co.uk</link>
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						<item>
		<title>Gol Airlines &#8211; Mobile controlled banner game</title>
		<link>http://www.tomgooday.co.uk/2011/01/12/gol-airlines-mobile-controlled-banner-game/</link>
		<comments>http://www.tomgooday.co.uk/2011/01/12/gol-airlines-mobile-controlled-banner-game/#comments</comments>
		<pubDate>Wed, 12 Jan 2011 21:43:43 +0000</pubDate>
		<dc:creator>tgooday</dc:creator>
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		<guid isPermaLink="false">http://www.tomgooday.co.uk/?p=1552</guid>
		<description><![CDATA[Saw this on digitalbuzzblog.com the other day and thought that I had to blog about this. Great use of mobile and the almost now ubiquitous banner ad. AlmapBBDO in Brazil have however managed to breathe live into this medium. Type in your mobile number on the site and within seconds your receive flight details and [...]]]></description>
			<content:encoded><![CDATA[
<p><iframe src="http://player.vimeo.com/video/17447273" width="500" height="281" frameborder="0"></iframe></p>
<p>Saw this on <a title="Digital Buzz Blog" href="digitalbuzzblog.com" target="_blank">digitalbuzzblog.com</a> the other day and thought that I had to blog about this. Great use of mobile and the almost now ubiquitous banner ad. <a href="http://www.almapbbdo.com.br/" target="_blank">AlmapBBDO</a> in Brazil have however managed to breathe live into this medium. Type in your mobile number on the site and within seconds your receive flight details and your phone becomes a remote control for the on screen aeroplane. The advert finishes by reminding customers that flying is easier when you check-in via your mobile phone.</p>

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		<title>Probably the best ad in the world</title>
		<link>http://www.tomgooday.co.uk/2011/01/09/probably-the-best-ad-in-the-world/</link>
		<comments>http://www.tomgooday.co.uk/2011/01/09/probably-the-best-ad-in-the-world/#comments</comments>
		<pubDate>Sun, 09 Jan 2011 18:10:50 +0000</pubDate>
		<dc:creator>tgooday</dc:creator>
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		<guid isPermaLink="false">http://www.tomgooday.co.uk/?p=1549</guid>
		<description><![CDATA[http://www.probablythebestadintheworld.be/ Carlsberg have done some pretty awesome adverts in the past few years, and to keep that theme running, they have come up with this, Probably the best ad in the world. Find the advert in a publication, rip it out, with a few choice folds it will act as a bottle opener. I would [...]]]></description>
			<content:encoded><![CDATA[
<p><a title="Carlsberg" href="http://www.probablythebestadintheworld.be/" target="_blank">http://www.probablythebestadintheworld.be/</a></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="640" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/f6R9lPYdU9I?fs=1&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="640" height="385" src="http://www.youtube.com/v/f6R9lPYdU9I?fs=1&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Carlsberg have done some pretty awesome adverts in the past few years, and to keep that theme running, they have come up with this, Probably the best ad in the world. Find the advert in a publication, rip it out, with a few choice folds it will act as a bottle opener. I would love to see this in in UK&#8230;</p>
<p>Alternatively print out the ad <a href="http://www.probablythebestadintheworld.be/pdf/carlsberg_uncork_295x225.pdf" target="_blank">here</a> and try for yourself.</p>

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		<title>Puma Life Scoreboard</title>
		<link>http://www.tomgooday.co.uk/2011/01/07/puma-life-scoreboard/</link>
		<comments>http://www.tomgooday.co.uk/2011/01/07/puma-life-scoreboard/#comments</comments>
		<pubDate>Fri, 07 Jan 2011 18:02:08 +0000</pubDate>
		<dc:creator>tgooday</dc:creator>
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		<guid isPermaLink="false">http://www.tomgooday.co.uk/?p=1544</guid>
		<description><![CDATA[This is a nice idea. http://www.lifescoreboard.com/ Real time score charts that you can personalise. Good to see Mac is outdoing its lesser rival I could see this spreading virally splashed across Facebook no doubt. Nice branded content for Puma.]]></description>
			<content:encoded><![CDATA[
<p>This is a nice idea.</p>
<p><a href="http://www.lifescoreboard.com/" target="_blank">http://www.lifescoreboard.com/</a></p>
<div id="attachment_1545" class="wp-caption alignnone" style="width: 711px"><a href="http://www.tomgooday.co.uk/wp-content/uploads/2011/01/Screen-shot-2011-01-07-at-17.52.14.png"><img class="size-large wp-image-1545" title="Screen shot 2011-01-07 at 17.52.14" src="http://www.tomgooday.co.uk/wp-content/uploads/2011/01/Screen-shot-2011-01-07-at-17.52.14-1024x496.png" alt="Puma Life Scoreboard" width="701" height="339" /></a><p class="wp-caption-text">Puma Life Scoreboard</p></div>
<p>Real time score charts that you can personalise. Good to see Mac is outdoing its lesser rival <img src='http://www.tomgooday.co.uk/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>I could see this spreading virally splashed across Facebook no doubt. Nice branded content for Puma.</p>

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		<title>Google image search 241543903</title>
		<link>http://www.tomgooday.co.uk/2011/01/07/google-image-search-241543903/</link>
		<comments>http://www.tomgooday.co.uk/2011/01/07/google-image-search-241543903/#comments</comments>
		<pubDate>Fri, 07 Jan 2011 17:47:22 +0000</pubDate>
		<dc:creator>tgooday</dc:creator>
				<category><![CDATA[Google]]></category>
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		<guid isPermaLink="false">http://www.tomgooday.co.uk/?p=1535</guid>
		<description><![CDATA[Happy New Year! Sorry for the lack of posts throughout December, I was being festive and all that jazz. Anyway&#8230;probably one of the most random things I have been blogged about, but still it made me chuckle. Google 241543903 then hit image search. You will find this&#8230; Upon further inspection the first image is this&#8230; [...]]]></description>
			<content:encoded><![CDATA[
<p>Happy New Year!</p>
<p>Sorry for the lack of posts throughout December, I was being festive and all that jazz.</p>
<p>Anyway&#8230;probably one of the most random things I have been blogged about, but still it made me chuckle.</p>
<p>Google 241543903 then hit image search.</p>
<p><a href="http://www.tomgooday.co.uk/wp-content/uploads/2011/01/Screen-shot-2011-01-07-at-17.39.58.png"><img class="alignnone size-full wp-image-1536" title="Screen shot 2011-01-07 at 17.39.58" src="http://www.tomgooday.co.uk/wp-content/uploads/2011/01/Screen-shot-2011-01-07-at-17.39.58.png" alt="" width="644" height="327" /></a></p>
<p>You will find this&#8230;</p>
<p><a href="http://www.tomgooday.co.uk/wp-content/uploads/2011/01/Screen-shot-2011-01-07-at-17.43.32.png"><img class="alignnone size-large wp-image-1537" title="Screen shot 2011-01-07 at 17.43.32" src="http://www.tomgooday.co.uk/wp-content/uploads/2011/01/Screen-shot-2011-01-07-at-17.43.32-1024x640.png" alt="" width="699" height="436" /></a></p>
<p>Upon further inspection the first image is this&#8230;</p>
<p><a href="http://www.tomgooday.co.uk/wp-content/uploads/2011/01/freezer1.png"><img class="alignnone size-full wp-image-1538" title="freezer1" src="http://www.tomgooday.co.uk/wp-content/uploads/2011/01/freezer1.png" alt="" width="400" height="463" /></a></p>
<p>Genius, utter genius. I am certainly going to start my own cryptic search entry! Apparently the founder is unknown, well so <a title="241543903" href="http://241543903.com/about-241543903" target="_blank">241543903.com</a> says, yes it even has its own website!</p>

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		<title>Twist our words</title>
		<link>http://www.tomgooday.co.uk/2010/11/17/twist-our-words/</link>
		<comments>http://www.tomgooday.co.uk/2010/11/17/twist-our-words/#comments</comments>
		<pubDate>Wed, 17 Nov 2010 21:36:03 +0000</pubDate>
		<dc:creator>tgooday</dc:creator>
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		<guid isPermaLink="false">http://www.tomgooday.co.uk/?p=1529</guid>
		<description><![CDATA[http://twist.channel4.com/ Fun little microsite by Channel 4. Select different words and create your own unique sentence that is delivered by random celebs. Might even make it onto TV, fingers crossed. Here&#8217;s my effort: http://twist.channel4.com/videos/video/4ce44755ae839]]></description>
			<content:encoded><![CDATA[
<p><a title="Twist our words" href="http://twist.channel4.com/" target="_blank">http://twist.channel4.com/</a></p>
<p>Fun little microsite by Channel 4. Select different words and create your own unique sentence that is delivered by random celebs. Might even make it onto TV, fingers crossed.</p>
<p>Here&#8217;s my effort: http://twist.channel4.com/videos/video/4ce44755ae839</p>
<p><a href="http://www.tomgooday.co.uk/wp-content/uploads/2010/11/Picture-6.png"><img class="alignnone size-large wp-image-1531" title="Picture 6" src="http://www.tomgooday.co.uk/wp-content/uploads/2010/11/Picture-6-1024x532.png" alt="" width="750" height="389" /></a></p>
<p><a href="http://www.tomgooday.co.uk/wp-content/uploads/2010/11/Picture-5.png"><img class="alignnone size-large wp-image-1532" title="Picture 5" src="http://www.tomgooday.co.uk/wp-content/uploads/2010/11/Picture-5-1024x524.png" alt="" width="751" height="384" /></a></p>

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		<title>Oh-Mo &#8211; Add a moustache to your site</title>
		<link>http://www.tomgooday.co.uk/2010/11/17/oh-mo-add-a-moustache-to-your-site/</link>
		<comments>http://www.tomgooday.co.uk/2010/11/17/oh-mo-add-a-moustache-to-your-site/#comments</comments>
		<pubDate>Wed, 17 Nov 2010 21:10:27 +0000</pubDate>
		<dc:creator>tgooday</dc:creator>
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		<guid isPermaLink="false">http://www.tomgooday.co.uk/?p=1524</guid>
		<description><![CDATA[http://www.oh-mo.co.uk/ As you may or may not know, November marks the time to grow a moustache (Movember). Movember is an annual charity event held that raises funds and awareness for men&#8217;s health, in particular testicular and prostate cancer. So to promote this oh-mo.co.uk has been created. Add a moustache to your favourite website. I]]></description>
			<content:encoded><![CDATA[
<p><a title="Oh-Mo" href="http://www.oh-mo.co.uk/" target="_blank">http://www.oh-mo.co.uk/</a></p>
<p>As you may or may not know, November marks the time to grow a moustache (Movember). Movember <strong></strong> is an annual charity event held that raises funds and awareness for men&#8217;s health, in particular testicular and prostate cancer. So to promote this oh-mo.co.uk has been created.</p>
<p><a href="http://www.tomgooday.co.uk/wp-content/uploads/2010/11/Picture-3.png"><img class="alignnone size-full wp-image-1525" title="Picture 3" src="http://www.tomgooday.co.uk/wp-content/uploads/2010/11/Picture-3.png" alt="" width="479" height="589" /></a></p>
<p>Add a moustache to your favourite website.</p>
<p><a href="http://www.tomgooday.co.uk/wp-content/uploads/2010/11/Picture-4.png"><img class="alignnone size-large wp-image-1526" title="Picture 4" src="http://www.tomgooday.co.uk/wp-content/uploads/2010/11/Picture-4-1024x550.png" alt="" width="750" height="402" /></a></p>
<p>I</p>

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		<title>Flushtracker &#8211; World Toilet Day</title>
		<link>http://www.tomgooday.co.uk/2010/11/17/flushtracker-world-toilet-day/</link>
		<comments>http://www.tomgooday.co.uk/2010/11/17/flushtracker-world-toilet-day/#comments</comments>
		<pubDate>Wed, 17 Nov 2010 20:55:11 +0000</pubDate>
		<dc:creator>tgooday</dc:creator>
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		<guid isPermaLink="false">http://www.tomgooday.co.uk/?p=1517</guid>
		<description><![CDATA[http://flushtracker.com Ever wondered where your waste goes when you flush your toilet. Now you can find out this the Flushtracker from Domestos. Simply type in your postcode and time your toilet was  flush and the site tracks the current location using real time data in Google Maps. Comissioned to raise awareness of National Toilet Day, [...]]]></description>
			<content:encoded><![CDATA[
<p><a title="Flush Tracker" href="http://flushtracker.com" target="_blank">http://flushtracker.com</a></p>
<p>Ever wondered where your waste goes when you flush your toilet. Now you can find out this the Flushtracker from Domestos.</p>
<p><a href="http://www.tomgooday.co.uk/wp-content/uploads/2010/11/Picture-1.png"><img class="alignnone size-full wp-image-1518" title="Picture 1" src="http://www.tomgooday.co.uk/wp-content/uploads/2010/11/Picture-1.png" alt="" width="585" height="542" /></a></p>
<p>Simply type in your postcode and time your toilet was  flush and the site tracks the current location using real time data in Google Maps.</p>
<p><a href="../wp-content/uploads/2010/11/Picture-21.png"><img title="Picture 2" src="../wp-content/uploads/2010/11/Picture-21-1024x525.png" alt="" width="750" height="384" /></a></p>
<p>Comissioned to raise awareness of National Toilet Day, the site tracks exact position, speed and distance travelled as it navigates the length of Britain’s sewage system.</p>
<p>The point is to amaze you with the huge sewage systems that take care of our sanitation, and thus hit home the message that 2.6 billion people have no such system, meaning their waste goes nowhere causing disease.</p>

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		<title>Mess with the Misfits Viral Campaign</title>
		<link>http://www.tomgooday.co.uk/2010/11/11/mess-with-the-misfits-viral-campaign/</link>
		<comments>http://www.tomgooday.co.uk/2010/11/11/mess-with-the-misfits-viral-campaign/#comments</comments>
		<pubDate>Thu, 11 Nov 2010 23:21:46 +0000</pubDate>
		<dc:creator>tgooday</dc:creator>
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		<guid isPermaLink="false">http://www.tomgooday.co.uk/?p=1497</guid>
		<description><![CDATA[http://www.e4.com/misfits/mess-with-misfits/index.html So the much anticipated second series of Misfits is soon to be gracing our screens, and what better way to highlight this than little a quirky viral campaign. Nothing groundbreaking but a fun video to share with your friends.]]></description>
			<content:encoded><![CDATA[
<p><a title="Misfits" href="http://www.e4.com/misfits/mess-with-misfits/index.html" target="_blank">http://www.e4.com/misfits/mess-with-misfits/index.html</a></p>
<p>So the much anticipated second series of Misfits is soon to be gracing our screens, and what better way to highlight this than little a quirky viral campaign. Nothing groundbreaking but a fun video to share with your friends.</p>
<p><a href="http://www.tomgooday.co.uk/wp-content/uploads/2010/11/Picture-44.png"><img class="alignnone size-full wp-image-1498" title="Picture 44" src="http://www.tomgooday.co.uk/wp-content/uploads/2010/11/Picture-44.png" alt="Misfits" width="649" height="470" /></a></p>
<p><a href="http://www.tomgooday.co.uk/wp-content/uploads/2010/11/Picture-45.png"><img class="alignnone size-full wp-image-1499" title="Picture 45" src="http://www.tomgooday.co.uk/wp-content/uploads/2010/11/Picture-45.png" alt="Facebook Integration" width="653" height="473" /></a></p>
<p><a href="http://www.tomgooday.co.uk/wp-content/uploads/2010/11/Picture-46.png"><img class="alignnone size-full wp-image-1500" title="Picture 46" src="http://www.tomgooday.co.uk/wp-content/uploads/2010/11/Picture-46.png" alt="Mess with the Misfits" width="652" height="473" /></a></p>

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		<title>Find Red M&amp;M&#8217;s Google Street View Campaign</title>
		<link>http://www.tomgooday.co.uk/2010/11/11/find-red-mms-google-street-view-campaign/</link>
		<comments>http://www.tomgooday.co.uk/2010/11/11/find-red-mms-google-street-view-campaign/#comments</comments>
		<pubDate>Thu, 11 Nov 2010 22:59:31 +0000</pubDate>
		<dc:creator>tgooday</dc:creator>
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		<guid isPermaLink="false">http://www.tomgooday.co.uk/?p=1488</guid>
		<description><![CDATA[http://www.findred.ca Help the M&#38;M&#8217;s gang locate Red in the City of Toronto inside Google Street. To help with the search, the M&#38;M&#8217;s characters will seed clues to Red&#8217;s whereabouts on various social media channels, including Facebook, where the brand has just launched a new M&#38;M&#8217;s Canada fan page, I bet they have a few more [...]]]></description>
			<content:encoded><![CDATA[
<p><a title="Find Red" href="http://www.findred.ca" target="_blank">http://www.findred.ca</a><br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="640" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/l1R4Nnbc9zI?fs=1&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="640" height="385" src="http://www.youtube.com/v/l1R4Nnbc9zI?fs=1&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Help the M&amp;M&#8217;s gang locate Red in the City of Toronto inside Google Street. To help with the search, the M&amp;M&#8217;s characters will seed clues to Red&#8217;s whereabouts on various social media channels, including <a href="http://www.facebook.com/mmscanada?v=app_23744633048">Facebook</a>, where the brand has just launched a new M&amp;M&#8217;s Canada fan page, I bet they have a few more fans now?</p>
<p><a href="http://www.tomgooday.co.uk/wp-content/uploads/2010/11/Picture-41.png"><img class="alignnone size-large wp-image-1489" title="Picture 41" src="http://www.tomgooday.co.uk/wp-content/uploads/2010/11/Picture-41-1024x535.png" alt="" width="799" height="417" /></a></p>
<p><a href="http://www.tomgooday.co.uk/wp-content/uploads/2010/11/Picture-42.png"><img class="alignnone size-large wp-image-1490" title="Picture 42" src="http://www.tomgooday.co.uk/wp-content/uploads/2010/11/Picture-42-1024x572.png" alt="" width="800" height="446" /></a></p>
<p><a href="http://www.tomgooday.co.uk/wp-content/uploads/2010/11/Picture-43.png"><img class="alignnone size-large wp-image-1491" title="Picture 43" src="http://www.tomgooday.co.uk/wp-content/uploads/2010/11/Picture-43-1024x537.png" alt="" width="800" height="419" /></a></p>

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		<title>A Life on Facebook</title>
		<link>http://www.tomgooday.co.uk/2010/11/11/a-life-on-facebook/</link>
		<comments>http://www.tomgooday.co.uk/2010/11/11/a-life-on-facebook/#comments</comments>
		<pubDate>Thu, 11 Nov 2010 22:38:24 +0000</pubDate>
		<dc:creator>tgooday</dc:creator>
				<category><![CDATA[Social Media]]></category>
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		<guid isPermaLink="false">http://www.tomgooday.co.uk/?p=1485</guid>
		<description><![CDATA[This video is undoubtedly going to be a viral hit. The story of a man told through the Facebook interface&#8230;.]]></description>
			<content:encoded><![CDATA[
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="640" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/F2n8Ma7y4-I?fs=1&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="640" height="385" src="http://www.youtube.com/v/F2n8Ma7y4-I?fs=1&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>This video is undoubtedly going to be a viral hit. The story of a man told through the Facebook interface&#8230;.</p>

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