November » 2010 » Tom Gooday

Skittles – Super Mega Rainbow Updater

http://www.facebook.com/skittles.uk?v=app_108316979233752

Skittles

Real time engagement is huge at the moment (following Old Spice’s success) and Skittles are the latest to try their hand at it.

Simple idea…

1. Tell them what’s on your mind.

2. The awesome Skittles Call Centre will create a movie of it

3. The movie is delivered to your wall.

So VERY similar to the Old Spice ‘the man your man could smell like’ campaign. The only saving gracing I feel is that the user bases are extremely different. With Skittles being aimed at kids they may not have witnessed the Old Spice brilliance…

Not quite the same reaction…

Nice idea but lacking the wit, humor and integrity of its predecessor.

Media surfaces: Incidental Media

I love this video from Berg London and Dentsu, it has really got me thinking…how and where would I want to interact with my social media? Having written my dissertation on the ever more penetrative and invasive nature of advertising, this video has reinforced the direction in which I feel the social media world is heading.

Create Your Own Wallace and Gromit Character

https://www.wallaceandgromitstamps.com/index.php

Ever wanted to create your very own Wallace and Gromit character, well now you can. The Royal Mail has just launched a major digital campaign dedicated to its Wallace and Gromit Christmas stamps. The ‘create yourself’ tools allows users to construct a character in the notorious clay style.

Once a user has finished their character they are sent an email containing a link to a high-resolution image. The character can then be shared across social networks from the site.

Here’s my attempt…

Good fun. I wish you could actually use it as a stamp though…

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