I remember a couple of years ago 2 guys at our Summerball in Bournemouth dressed up as Facebook. That was a great idea for a fancy dress, I never thought that it could be transferred to a campaign. (Apologies for the drunken photo of me)
Diesel has created a social event called Facepark, a live event where thousands turned up to create an analog version of Facebook, simulating pretty much everything you can do on Facebook in a physical format, starting with every guest receiving a profile cut-out on arrival that would become your analog wall for the day! Very very cool!
