Dove – The Magic Mirror
I remember a couple of years ago 2 guys at our Summerball in Bournemouth dressed up as Facebook. That was a great idea for a fancy dress, I never thought that it could be transferred to a campaign. (Apologies for the drunken photo of me)
Diesel has created a social event called Facepark, a live event where thousands turned up to create an analog version of Facebook, simulating pretty much everything you can do on Facebook in a physical format, starting with every guest receiving a profile cut-out on arrival that would become your analog wall for the day! Very very cool!
Text to a number. Wait for 20 minutes or thereabouts. Watch a bunch of busy bees change letters so as to broadcast your text. Celebrate having the biggest mother of a text message. Propose to your girlfriend while you’re at it. Tell your boss you think he is a bastard. Promise to not whine like a woman butch again.
Thai artist Wit Pimkanchanapong presented The World’s Slowest SMS Billboard over the weekend at The Night Festival in Singapore curated by TheatreWorks’ Ong Keng Sen. We need more festivals like these in Singapore. For once, I felt culture in this country.
(via http://blankanvas.bypatlaw.com/)
To engage its consumers, Diesel has created an interactive campaign inviting people to share their more stupid photos. Then photos were projected in the street.
I have plenty of images that would be worthy!
To celebrate the Spanish International Friendship Day, Ogilvy Argentina created a huge Coca-Cola vending machine. Consumers have to work together in order to pay for the drink. They then obtain a free second bottle. Really nice idea.
Unilever, the world’s biggest ice cream manufacturer, is running the world’s first smile-activated vending machine, bringing the Share Happy concept to new levels of augmented reality. An entertaining “attractor screen” playfully immerses a passerby into the world of augmented reality, Wall’s-style. Once drawn closer to the machine, the person is prompted for a big smile and the ‘smile-o-meter’ measures his or her grin. A photo is then taken and with permission uploaded onto Facebook. The consumer can pick out his or her free ice cream by using the touch-screen interface on the vending machine. Facial recognition technology is used to track if a person is smiling. The smile-o-meter uses captures and measures a person’s smile to let a person know how happy he or she is. 3G technology is used to enable uploading and sharing of smiles via social media with the user’s permission.
Amazing interactive installation, I want to know when it is coming to the UK!
The Cheeky, a Vancouver design company, is taking a stand against monotonous travel with Suitcase Stickers. Designed to stick to anything, they will draw attention to your bag making it easily identifiable and sure to make you some new friends.
Me in other spaces
