May » 2009 » Tom Gooday

Best store name ever…

Think like Everton football club.

They’ve come up with a great piece of marketing for their new club shop at the new £920 million ‘Liverpool One’ shopping centre.

It’s name is ‘Everton Two’, making their address: Everton Two, Liverpool One. Very nifty.

And this appears on all carrier bags too. (via @rubber_republic)

Local bragging rights to the Toffees on this occasion

everton .

McDonalds Piccadilly Circus…

Clever billboard adverts to engage its audience…

[youtube=http://www.youtube.com/watch?v=JjVYVQOOJA8&hl=en&fs=1]

Creative copying…

I know everyone says this but I genuinely have been meaning to write this blog post for a few weeks now. Mainly as television commercials annoy me (but that is a whole other post).

Ok here is the deal, I think that a number of television commercials have been stealing ideas from online sources. This was first brought to my attention when I saw the current Berocca advertisement one evening. If you havent seen the advert here it is…..

[youtube=http://www.youtube.com/watch?v=t83et2J51Rw&hl=en&fs=1]

So it pictures a number of individuals galavanting upon treadmills. This bears an uncanny resemblance to the Viral smash “OK Go – Here It Goes Again” and their video.

[youtube=http://www.youtube.com/watch?v=pv5zWaTEVkI&hl=en&fs=1]

As you can see this has been viewed by over 46 million people. Therefore there guys at Berocca knew through creative copying that their commerical would be a success, viral campaigns are now shaping commercials.

Another example of this is the current FreeSat television commercial. Again one evening I was chilling on the sofa and the commercial came on, I was insensed and said to my housemates that I am going to blog about this!Again if you havent seen the commercial, take a look here…

[youtube=http://www.youtube.com/watch?v=qwFe2CXJ3E0&hl=en&fs=1]

If you have never seen ‘Noah Everyday’ then this current FreeSat commercial will not have the same affect on you. I had a inkling a few years ago that this concept may be adopted on a more commercial level, as it is so simple yet so effective. Well take a look at this first…

[youtube=http://www.youtube.com/watch?v=6B26asyGKDo&hl=en&fs=1]

So on the turn of the millennium Noah decided that it would be good to take a photo of himself everyday. So he now has a visual montage of himself and his evolution, pretty cool, hey?

Television commercials are drawing ideas from thier online counterparts….will this creative copying trend continue?

Inside today…

Love this video, produced by Rubber Republic to promote the Today radio programme….GENIUS!

[youtube=http://www.youtube.com/watch?v=hVeSPyAp8aU&hl=en&fs=1]

Dark Knight Viral Marketing Campaign

I had never seen this until today…

[youtube=http://www.youtube.com/watch?v=VpuC7HhCPWA&hl=en&fs=1]

51 facts…

People who ride on roller coaters have a higher chance of having a blood clot in the brain.
Black bears are not always black they can be brown, cinnamon, yellow and sometimes white.
People with blue eyes see better in dark.
Each year 30,000 people are seriously injured by exercise equipment.
The placement of a donkey’s eyes in its head enables it to see all four feet.
The sun is 330330 times larger than the earth.
The cow gives nearly 200000 glass of milk in her lifetime.
There are more female than male millionaires in the U.S.A.
A male baboon can kill a leopard.
When a person dies, hearing is usually the first sense to go.
Bill gates house was designed using Macintosh computer.
Nearly 22,000 cheques will be deducted from the wrong account over the next hour.
Almost all varieties of breakfast cereals are made from grass.
Some lions mates over 50 times a day.
American did not commonly use forks until after the civil war.
The most productive day of the week is Tuesday.
In the 1930’s America track star Jesse Owens used to race against horses and dogs to earn a living.
There’s a great mushroom in Oregon that is 2,400 years old. Covers 3..4 square miles of land and is still growing.
Jimmy Carter is the first U.S.A. president to have born in hospital.
Elephants are the only animals that cannot jump.
Cleopatra married two of her brothers.
Human birth control pill work on gorillas.
The right lung takes in more air than the left.
It is illegal to own a red car in shanghai china.
A hard-boiled egg will spin. An uncooked or soft-boiled egg will not..
Astronauts cannot burp in space.
The snowiest city in the U.S.A. is blue canyon, California Lake Nicaragua in Nicaragua is the only fresh water lake in the world that has sharks.
Kite flying is a professional sport in Thailand.
The great warrior Genghis khan died in bed while having $ex.
No matter how cold it gets gasoline will not freeze.
SNAILS have 14175 teeth laid along 135 rows on their tongue.
A BUTTERFLY has 12,000 eyes.
DOLPHINS sleep with 1 eye open.
A BLUE WHALE can eat as much as 3 tones of food everyday, but at the same time can live without food for 6 months.
The EARTH has over 12,00,000 species of animals, 3,00,000 species of plants & 1,00,000 other species.
The fierce DINOSAUR was TYRANNOSAURS which has sixty long & sharp teeth, used to attack & eat other dinosaurs.
DEMETRIO was a mammal like REPTILE with a snail on its back. This acted as a radiator to cool the body of the animal.
CASSOWARY is one of the dangerous BIRD, that can kill a man or animal by tearing off with its dagger like claw.
The SWAN has over 25,000 feathers in its body.
OSTRICH eats pebbles to help digestion by grinding up the ingested food..
POLAR BEAR can look clumsy & slow but during chase on ice, can reach 25 miles / hr of speed.
KIWIS are the only birds, which hunt by sense of smell.
ELEPHANT teeth can weigh as much as 9 pounds.
OWL is the only bird, which can rotate its head to 270 degrees.
In the last 4000 years, no new animals have been domesticated.
On average, people fear spiders more than they do death.
The c!garette lighter was invented before the match.
Like fingerprints, everyone’s tongue print is different.
Tapeworms range in size from about 0.04 inch to more than 50 feet in length.
German Shepherds bite humans more than any other breed of dog.
A female mackerel lays about 500,000 eggs at one time.

via http://kungfuadam.wordpress.com/

Creep Radiohead acoustic…

[youtube=http://www.youtube.com/watch?v=JsHKoJM8uv8&hl=en&fs=1]

Checkmate…

Thank to p6_ndp for this image.

Audi place a large billboard, with a direct message…so what do BMW go and do?

Also not to self…would like a game of chess soon!

Shifty viral campaign banned.

http://www.shiftyfilm.com/stitch.php

The copy reads “Upload a photo of your friend and insert them into some incriminating CCTV footage. For Best results us e a clear photo with the subject facing straight on”.The campaign, for the movie Shifty, a British urban thriller, allowed people to send realistic-seeming mock police e-mails to their friends suggesting they were “involved in illegal drugs, had been named in a police interview and were at risk of criminal prosecution.” Some people just can’t take a joke, apparently. What, we can make people think they’re being targeted by a serial killer, but we can’t falsely accuse them of pushing drugs without them getting all butthurt over it? Metrodome Group, the advertiser, apologized for all the bother, and the Ad Standards Authority took its baby away.

People who ride on roller coaters have a higher chance of having a blood clot in the brain.

Black bears are not always black they can be brown, cinnamon, yellow and sometimes white.

People with blue eyes see better in dark.

Each year 30,000 people are seriously injured by exercise equipment.

The placement of a donkey’s eyes in its head enables it to see all four feet.

The sun is 330330 times larger than the earth.

The cow gives nearly 200000 glass of milk in her lifetime.

There are more female than male millionaires in the U.S.A.

A male baboon can kill a leopard.

When a person dies, hearing is usually the first sense to go.

Bill gates house was designed using Macintosh computer.

Nearly 22,000 cheques will be deducted from the wrong account over the next hour.

Almost all varieties of breakfast cereals are made from grass.

Some lions mates over 50 times a day.

American did not commonly use forks until after the civil war.

The most productive day of the week is Tuesday.

In the 1930’s America track star Jesse Owens used to race against horses and dogs to earn a living.

There’s a great mushroom in Oregon that is 2,400 years old. Covers 3..4 square miles of land and is still growing.

Jimmy Carter is the first U.S.A. president to have born in hospital.

Elephants are the only animals that cannot jump.

Cleopatra married two of her brothers.

Human birth control pill work on gorillas.

The right lung takes in more air than the left.

It is illegal to own a red car in shanghai china.

A hard-boiled egg will spin. An uncooked or soft-boiled egg will not..

Astronauts cannot burp in space.

The snowiest city in the U.S.A. is blue canyon, California Lake Nicaragua in Nicaragua is the only fresh water lake in the world that has sharks.

Kite flying is a professional sport in Thailand.

The great warrior Genghis khan died in bed while having $ex.

No matter how cold it gets gasoline will not freeze.

SNAILS have 14175 teeth laid along 135 rows on their tongue.

A BUTTERFLY has 12,000 eyes.

DOLPHINS sleep with 1 eye open.

A BLUE WHALE can eat as much as 3 tones of food everyday, but at the same time can live without food for 6 months.

The EARTH has over 12,00,000 species of animals, 3,00,000 species of plants & 1,00,000 other species.

The fierce DINOSAUR was TYRANNOSAURS which has sixty long & sharp teeth, used to attack & eat other dinosaurs.

DEMETRIO was a mammal like REPTILE with a snail on its back. This acted as a radiator to cool the body of the animal.

CASSOWARY is one of the dangerous BIRD, that can kill a man or animal by tearing off with its dagger like claw.

The SWAN has over 25,000 feathers in its body.

OSTRICH eats pebbles to help digestion by grinding up the ingested food..

POLAR BEAR can look clumsy & slow but during chase on ice, can reach 25 miles / hr of speed.

KIWIS are the only birds, which hunt by sense of smell.

ELEPHANT teeth can weigh as much as 9 pounds.

OWL is the only bird, which can rotate its head to 270 degrees.

In the last 4000 years, no new animals have been domesticated.

On average, people fear spiders more than they do death.

The c!garette lighter was invented before the match.

Like fingerprints, everyone’s tongue print is different.

Tapeworms range in size from about 0.04 inch to more than 50 feet in length.

German Shepherds bite humans more than any other breed of dog.

A female mackerel lays about 500,000 eggs at one time.

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