Saw these again on a french blog, and they just made me chuckle.  I hate sitting down on aeroplanes for an extended period of time, so anything to brighten them up with be welcomed by me.

This campaign plays on everyones common knowledge of signs and the denotations they normally carry.  However Axe (Lynx) have highjacked each and every sign and put their little twist upon things……this is my favourite!